Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant : Anti Patterns

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

Auteur : W. Chan Kim, Renee Mauborgne

Éditeur : Harvard Business School Press

Année : 2005

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